Pickering Electronics Ltd recognizes the importance of protecting user’s rights to privacy. We encourage you to take the time to read this policy and those of any website you choose to visit.
Pickering Electronics gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations, and explains how, why and when we process your personal data.
Pickering Electronics registered office is at Stephenson Road, Clacton-on-Sea, Essex, CO15 4NL and we are a company registered in England and Wales under company number 857509 and act as the data controller when processing your data.
If you have any questions regarding this policy please contact us by telephone on +44 (0) 1255-428141 or by writing to Pickering Electronics Ltd, Stephenson Road, Clacton-on-Sea, Essex, CO15 4NL, UK.
Information That We Collect
By using Pickering Electronics’ website, you are agreeing to the collection, storage and processing of your information in the manner set out in this policy.
Pickering Electronics processes your personal information to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.
When you visit our websites, we collect data to provide you with access to our websites, applications, services, and solutions, and to help us personalize and improve your experience.
Manually collected information: There are parts of this website where we may need to collect personal information from you for a specific purpose, such as to provide you with certain information you request, such as our Concise Tech Guide, Reed Relay Mate book, or if you contact us about our products and services. The types of personal information collected may include your name, address, telephone number, e-mail address, IP address, and information regarding what pages are accessed and when. We may also ask you to provide us with demographic information such as your job function.
Other methods of collection: We may also collect information from or about you in other ways, such as through your contact with our sales team and your interactions with members of the Pickering Group.
Information about children: Our websites are not intended for or targeted at children under 16, and we do not knowingly or intentionally collect information about children. If you believe that we have collected information about a child under 16, please contact us, so that we can delete the information.
How We Use Your Personal Data
Pickering Electronics takes your privacy very seriously and will only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Such information will be non-intrusive and is processed on the grounds of legitimate interests.
The purposes and reasons for processing your personal data are detailed below: -
- Respond to free sample or quote requests as well as other enquires that you have made about our products and services.
- Send you communications which you have requested and that may be of interest to you. These may include new and existing products and services, upcoming events, as well as literature and datasheets.
- Measure viewer statistics to improve the content of our websites.
- Information may be shared with Pickering’s official representatives/agents, but only if necessary to fulfil your requests.
- Share relevant information with third party service providers such as customer relationship management (CRM) software providers.
Electronic newsletters: Users that have signed up for Pickering’s free electronic newsletter will not be spammed, nor will their details be sold or rented to any third parties. Users can easily unsubscribe with a simple click on any email received, alternatively users may remove themselves from our mailing list by clicking here >>
Direct mail: We may send you direct mail if you have requested to receive physical copies of Pickering Electronics marketing materials. We will only send such materials if you have provided us with your postal address via our website forms or literature download requests for physical copy.
When requesting a piece of direct mail, we will ask you to provide the following personal information: First Name, Last Name, Email, Phone Number, Company Number, Street Address, City, State/Region, Postal Code and Country. If you have already registered on our website and request a direct mail piece from us, we will remember your past registration information and simply request street address and postal code, so we can mail your requested information. You can opt-out of receiving direct mail/have your physical address removed from our database or request to have your address updated at any time. by emailing email@example.com
Sharing and Disclosing Your Personal Information
Pickering Electronics will not share, sell or rent your personal information for promotional purposes and will not disclose your personal information to outside organizations unless they are affiliated with us as a third-party vendor. Distributors, partners, affiliates, or other business partners of Pickering Electronics who have access to your personal information use the information about your customer relationship with us and our products. We maintain strict precautions to prevent the misuse of your personal information.
Third Party Service Providers working on our behalf: We may pass your information to our third-party service providers, agents, subcontractors and other associated organisations for the purposes of completing tasks and providing services to you on our behalf (for example to process a postal mailshot or email blast). However, when we use third party service providers, we disclose only the personal information that is necessary to deliver the service and we have a contract in place that requires them to keep your information secure and not to use it for their own direct marketing purposes. Please be reassured that we will not release your information to third parties beyond the Pickering Electronics network for them to use for their own direct marketing purposes, unless you have requested us to do so, or we are required to do so by law, for example, by a court order or for the purposes of prevention of fraud or other crime.
Transfers out the EEA
We may transfer any information which is submitted by you through the website outside the European Economic Area ("EEA") for the below purposes: -
Google Analytics and Adwords: Our website uses Google Analytics and Google Adwords which are web analytics services provided by Google, Inc. Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze and track how users navigate the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States.
We will use this information to evaluate your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. Google may transfer this information to third parties where required to do so by law, or where such third parties process the information on Google's behalf.
We will not (and will not allow any third party to) use Google Analytics or Google Adwords to track, collect or upload any data that personally identifies an individual (such as a name, email address or billing information), or other data which can be reasonably linked to such information by Google.
We also use Google Adwords for remarketing purposes. We are use remarketing or similar audiences to reach people who previously visited our website and match the right people with the right message. The purpose of this is to better help you navigate and find what you are searching for or may be interested in.
Google Remarketing: Pickering has Google Remarketing tags on our websites, therefore after visiting Pickering websites, Google adverts may appear whilst you browse the vast number of Google partner sites in the Google Display Network.
Hubspot: We use hubspot for building marketing webpages, downloading forms, eBooks and datasheets, creating social media posts and creating and deploying email deployments.
All these sources of marketing content are used to inform our customers about Pickering and our offerings. When requesting to register to our website, download a datasheet, flyer, map or eBook you may be required to provide personal information such as; First Name, Last Name, Company Name, Email, Phone Number, State/Region, Country, Zip and Address.
This information, which is stored and managed on Hubspot servers in the United States, is then used so that the visitors can be contacted about their interest in the company’s goods or services and interact with the company.
You are always given the option to opt-out of receiving any marketing.
Pickering Electronics takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorised access, alteration, disclosure or destruction and have several layers of security measures in place, including: -
- SSL website encryptions
- Enterprise Firewall with SPI
- Centralized user authentication with dual-factor
- Authentication for all external access
- Full anti-virus/malware and anti-ransomware scanning
Pickering Electronics will occasionally send you marketing information regarding our products, services or promotions by email and post. These have been identified as being beneficial to our customers and in our interests. Such information will be relevant to you as a customer and is non-intrusive and you will always have the option to opt-out/unsubscribe at any time.
How Long We Keep Your Data
Pickering Electronics only ever retains personal information for as long as is necessary in retaining a business to business relationship. Where you have agreed to us using your details for direct marketing, we will keep such data, unless you notify us otherwise. Please refer to ‘Managing your personal information and preferences’.
In respect of any order correspondence our paper copies are held in accordance with our legal obligations and a retention period of up to 7 years. After this they are safely destroyed by a data shredding company. Any details stored on our Accounting or CRM System are kept for as long as necessary to support our products and warranty period. This will then enable us to have a continued long-term customer relationship.
Managing your personal information and preferences
You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us.
For our electronic newsletters, you may at any time update your email preference or unsubscribe by clicking the email preference or the unsubscribe link in the footer of any electronic newsletter. You can also unsubscribe by visiting this url: http://info.pickeringrelay.com/hs/manage-preferences/unsubscribe
Alternatively, you can stop receiving any communication or your account by emailing: firstname.lastname@example.org
Links to Other Websites
You have the right to access any personal information that Pickering Electronics processes about you and to request information about: -
- What personal data we hold about you
- The purposes of the processing
- The categories of personal data concerned
- The recipients to whom the personal data has/will be disclosed
- How long we intend to store your personal data for
- If we did not collect the data directly from you, information about the source
If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified. If you wish to request a ‘Subject Access Request’ form, please email email@example.com
Lodging A Complaint
Address: Pickering Electronics Limited. Stephenson Road, Clacton-on-Sea, Essex, CO15 4NL
Telephone: +44 (0)1255 428141
Last modified: May 23, 2018.